A Traffic Story

The beauty about having a business online is your company doesn't need to be in the city that never sleeps to be entertaining prospective customers 24 hours a day 7 days a week. You do however need traffic and the majority of that traffic is sitting on page one of Google for the various phrases people are searching every day to find businesses just like yours. So the beginning of our story starts with search engine optimization also known as SEO.

Why is SEO so important?

Search is how new customers find your business. No one looks in the phone book anymore. They simply pull out their phone or tablet and search in Google. When they are looking for something they do not go onto social media to find it. They visit their favorite search engine which right now the lion share of traffic belongs to Google. Studies have shown that over 90% of traffic never leaves the first page of the search results. This means that if you are not on page one you might as well be invisible. Close to 70% of the clicks on page one go to the websites showing in the top 5 positions.

More than 90% of search traffic only visits results found on page one of Google.

For this reason we made it our top priority to rank our clients on page one in search results, and have done so over and over again, even in very competitive niches that get thousands of searches a month, and over the years we uncovered something critical for any business that is serious about growth in this current market.

 

What we realized was that in order for companies to acquire new customers and really grow we had to be sending them lots of traffic through search results but that was not the end of the story. We found that after sending hundreds, even thousands, of customers to our clients websites only a small percentage of those people were taking action on their first visit to their site. Why were these sites not converting?

 

We studied their content. Was their offer just not good enough? Was the landing page not designed in a way to convert with a clear call to action? Even on the sites with great offers and the very best landing page designs close to 96% of traffic that visited these sites left before taking action. 

Over 96% of the people visiting your website leave without taking action.

When you think about this disappointing fact it actually makes perfect sense. Most people research several companies before making a buying decision. We live busy lives with countless interruptions. We get distracted. The company that wins is the one we remember when we finally take the time to buy that product or order that service.

What this meant was that our clients needed to have an incredible product or service as well as a really great way of delivering their message that caused them to stand out from their competitors. They needed to be remembered and while quality creative content could help do that we still needed to find a way to remind the 96% of people who left without taking action why our client was the best in their industry. How could we capture those peoples attention after they left the website?

Retargeting to the rescue!

Have you ever visited a website and then later that day as you were surfing the internet you noticed display ads showing up for that business or one of their competitors? You experienced retargeting.

 

By placing a retargeting pixel on your website we are able to remarket to 100% of the people visiting your website by placing a special cookie on their browser. When a website is visited that offers banners, it checks to see if that cookie is present and shows your ad if it is there. This helps us to cut out waste in your ad budget by only marketing to people that have already declared that they want what you have to offer. It is also massively effective resulting in much higher conversions of all the traffic we are sending to your website through organic search rankings. Check out this infographic that explains visually how this works.

We are experts in retargeting and have developed a proven method for driving conversions. The secret to every successful campaign is banner ads that build your brand and drive qualified traffic. How? By applying 1000’s of hours’ worth of research and proven techniques.

 

We assess the effectiveness of your campaigns to make future ones smarter. How? By analyzing success metrics and optimizing on campaign elements. Our reporting goes beyond measured results to create actionable marketing tasks.

Proven & Effective Ad Design

We’ve researched over 10,000 of the world’s highest converting banner ads to make sure that the ads we create for you are effective.

Split Testing

Based on your targeted goals we split test each ad feature and size by rotating the ads to optimize each one.

Articulate Ad Placement

Unlike most companies we don’t create 2 or 3 ad sizes. We create over 16 different ad sizes designed for different placements on a page and different devices like mobile, tablet and desktops.


We run our ads on the world’s top performing publisher sites – ranging from well-known consumer sites such as Facebook, YouTube, BBC America, Amazon & Ebay through premium publishers such as The Guardian, Los Angeles Times & Newsweek and millions of special interest publishers. We have several million sites available globally that have all been vetted and checked for performance to drive results. If you come across a site displaying ads chances are they are in our network.

We focus on results and utilize these as well as many other strategies to bring you more customers and increase your ROI.

A Traffic Story

The beauty about having a business online is your company doesn't need to be in the city that never sleeps to be entertaining prospective customers 24 hours a day 7 days a week. You do however need traffic and the majority of that traffic is sitting on page one of Google for the various phrases people are searching every day to find businesses just like yours. So the beginning of our story starts with search engine optimization also known as SEO.

Why is SEO so important?

Search is how new customers find your business. No one looks in the phone book anymore. They simply pull out their phone or tablet and search in Google. When they are looking for something they do not go onto social media to find it. They visit their favorite search engine which right now the lion share of traffic belongs to Google. Studies have shown that over 90% of traffic never leaves the first page of the search results. This means that if you are not on page one you might as well be invisible. Close to 70% of the clicks on page one go to the websites showing in the top 5 positions.

More than 90% of search traffic only visits results found on page one of Google.

For this reason we made it our top priority to rank our clients on page one in search results, and have done so over and over again, even in very competitive niches that get thousands of searches a month, and over the years we uncovered something critical for any business that is serious about growth in this current market.

 

What we realized was that in order for companies to acquire new customers and really grow we had to be sending them lots of traffic through search results but that was not the end of the story. We found that after sending hundreds, even thousands, of customers to our clients websites only a small percentage of those people were taking action on their first visit to their site. Why were these sites not converting?

Over 96% of the people visiting your website leave without taking action.

We studied their content. Was their offer just not good enough? Was the landing page not designed in a way to convert with a clear call to action? Even on the sites with great offers and the very best landing page designs close to 96% of traffic that visited these sites left before taking action. 


When you think about this disappointing fact it actually makes perfect sense. Most people research several companies before making a buying decision. We live busy lives with countless interruptions. We get distracted. The company that wins is the one we remember when we finally take the time to buy that product or order that service.


What this meant was that our clients needed to have an incredible product or service as well as a really great way of delivering their message that caused them to stand out from their competitors. They needed to be remembered and while quality creative content could help do that we still needed to find a way to remind the 96% of people who left without taking action why our client was the best in their industry. How could we capture those peoples attention after they left the website?

Retargeting to the rescue!

Have you ever visited a website and then later that day as you were surfing the internet you noticed display ads showing up for that business or one of their competitors? You experienced retargeting.

 

By placing a retargeting pixel on your website we are able to remarket to 100% of the people visiting your website by placing a special cookie on their browser. When a website is visited that offers banners, it checks to see if that cookie is present and shows your ad if it is there. This helps us to cut out waste in your ad budget by only marketing to people that have already declared that they want what you have to offer. It is also massively effective resulting in much higher conversions of all the traffic we are sending to your website through organic search rankings. Check out this infographic that explains visually how this works.

Our Secret Sauce For Driving Conversions

Ok ... so we don't give away all our secrets but there are many ingredients that should be a part of any re-marketing recipe. We are experts in retargeting and have developed a proven method for driving conversions. The secret to every successful campaign is banner ads that build your brand and drive qualified traffic. How? By applying 1000’s of hours’ worth of research and proven techniques.

 

We assess the effectiveness of your campaigns to make future ones smarter. How? By analyzing success metrics and optimizing on campaign elements. Our reporting goes beyond measured results to create actionable marketing tasks.

Proven & Effective Ad Design

We’ve researched over 10,000 of the world’s highest converting banner ads to make sure that the ads we create for you are effective.

Split Testing

Based on your targeted goals we split test each ad feature and size by rotating the ads to optimize each one.

Articulate Ad Placement

Unlike most companies we don’t create 2 or 3 ad sizes. We create over 16 different ad sizes designed for different placements on a page and different devices like mobile, tablet and desktops.


We run our ads on the world’s top performing publisher sites – ranging from well-known consumer sites such as Facebook, YouTube, BBC America, Amazon & Ebay through premium publishers such as The Guardian, Los Angeles Times & Newsweek and millions of special interest publishers. We have several million sites available globally that have all been vetted and checked for performance to drive results. If you come across a site displaying ads chances are they are in our network.


We focus on results and utilize these as well as many other strategies to bring you more customers and increase your ROI.