People often ask if it is more important to invest in Social Media Marketing or is it better to invest in Search Engine Optimization. It is important to remember that you need a balance in order to grow in todays market. Doing one thing well can have negative results if ...

We are thankful for all the clients we have partnered with in the past year and are already super excited about all the projects lining up for this year. A lot of changes, new connections, partnerships, and plans are already in the works and we are hitting the ground running. This post is even going up early as we like to stay a step ahead. We are committed to making the world a more beautiful place this year and...

Professional quality photos and video are an essential part of a website especially if you are serious about establishing a brand and growing as a company. We work with clients with a range of different needs and also very different budgets. When budget concerns come into play our goal is always helping prioritize what will best help propel a client forward to a place where budget is no longer as much of an issue. With smaller startups there is often a careful balance held between how much to invest in branding, web development, SEO, Collateral, and photography and video are always in the mix.

Search Engine Optimization (SEO) is extremely important but what good is driving a ton of traffic to your website if it looks horrible because your photography and video look like they were ...

Many people spend countless hours researching and studying their successful competitors and attempt to do something similar to what they are doing. Research and analysis is important and much can be learned from studying others successes and failures, but spending too much time and focus in this way can result in a major branding failure. The first way this could affect you negatively is you could end up being forgettable. Blending in with everyone else may seem safe but becoming just another name among the masses is a sure way to limit yourself and stunt your possibilities for growth. This does not mean that you have to ...

One of the biggest mistakes we see businesses make, when it comes to branding, is underestimating its importance. This stems from a misunderstanding of what branding really is. We see this all the time. A business [owner] selects a logo from a pre-designed set of logos or chooses a piece of clip art to represent their business. Then, they build a website and think they have built a “brand”. They probably think that as long as they have a slick looking logo, a tagline, and a website, they have what they need to grow a successful business. They try different types of marketing and struggle to achieve the growth...