Thursday, 28 January 2016 00:00

Top Branding Mistakes Take 1

branding mistakes1

One of the biggest mistakes we see businesses make, when it comes to branding, is underestimating its importance. This stems from a misunderstanding of what branding really is. We see this all the time. A business [owner] selects a logo from a pre-designed set of logos or chooses a piece of clip art to represent their business. Then, they build a website and think they have built a “brand”. They probably think that as long as they have a slick looking logo, a tagline, and a website, they have what they need to grow a successful business. They try different types of marketing and struggle to achieve the growth...

Published in Current