Monday, 28 March 2016 00:00

Top Branding Mistakes Take 2

 branding mistakes2

Many people spend countless hours researching and studying their successful competitors and attempt to do something similar to what they are doing. Research and analysis is important and much can be learned from studying others successes and failures, but spending too much time and focus in this way can result in a major branding failure. The first way this could affect you negatively is you could end up being forgettable. Blending in with everyone else may seem safe but becoming just another name among the masses is a sure way to limit yourself and stunt your possibilities for growth. This does not mean that you have to ...

Published in Current
Thursday, 28 January 2016 00:00

Top Branding Mistakes Take 1

branding mistakes1

One of the biggest mistakes we see businesses make, when it comes to branding, is underestimating its importance. This stems from a misunderstanding of what branding really is. We see this all the time. A business [owner] selects a logo from a pre-designed set of logos or chooses a piece of clip art to represent their business. Then, they build a website and think they have built a “brand”. They probably think that as long as they have a slick looking logo, a tagline, and a website, they have what they need to grow a successful business. They try different types of marketing and struggle to achieve the growth...

Published in Current