thechartgroup

We have recently partnered with The CHART Group, Inc. and are now able to deliver to you the highest quality video including aerial videography. The Chart group has some of the most talented photographers and videographers who put out stunning creative content. We have worked alongside The Chart Group silently off and on for some time but in November of 2015 entered into a more official partnership.

The Chart Group extends far beyond content creation and features unique marketing platforms such as Tour Video Network and SEO services and tools such as HitChecker to keep your marketing efforts on point and help you ...

 happynewyear blog

We are thankful for all the clients we have partnered with in 2015 and are already super excited about all the projects lining up in 2016. A lot of changes, new connections, partnerships, and plans are already in the works and we are hitting the ground running. This post is even going up early. We may even time travel in 2016. We are committed this year to making the world a more beautiful place and...

 iphone camera

Professional quality photos and video are an essential part of a website especially if you are serious about establishing a brand and growing as a company. We work with clients with a range of different needs and also very different budgets. When budget concerns come into play our goal is always helping prioritize what will best help propel a client forward to a place where budget is no longer as much of an issue. With smaller startups there is often a careful balance held between how much to invest in branding, web development, SEO, Collateral, and photography and video are always in the mix.

Search Engine Optimization (SEO) is extremely important but what good is driving a ton of traffic to your website if it looks horrible because your photography and video look like they were ...

 branding mistakes2

Many people spend countless hours researching and studying their successful competitors and attempt to do something similar to what they are doing. Research and analysis is important and much can be learned from studying others successes and failures, but spending too much time and focus in this way can result in a major branding failure. The first way this could affect you negatively is you could end up being forgettable. Blending in with everyone else may seem safe but becoming just another name among the masses is a sure way to limit yourself and stunt your possibilities for growth. This does not mean that you have to ...

branding mistakes1

One of the biggest mistakes we see businesses make, when it comes to branding, is underestimating its importance. This stems from a misunderstanding of what branding really is. We see this all the time. A business [owner] selects a logo from a pre-designed set of logos or chooses a piece of clip art to represent their business. Then, they build a website and think they have built a “brand”. They probably think that as long as they have a slick looking logo, a tagline, and a website, they have what they need to grow a successful business. They try different types of marketing and struggle to achieve the growth...